Osione
Itegboje

ContextGlobal sportswear and premium brands entering a fast-growing, culturally complex market with high reputational risk and strict global brand governance.

ApproachI focused on translating global brand systems into locally credible executions without dilution. This meant building clear playbooks, aligning retail, digital, and campaign work, and creating feedback loops between Nigeria and global HQs.

OutcomeSupported expansion across 15+ retail locations. Served 20m+ consumers. Protected brand equity while enabling local relevance.

ContextPublic art and design within national cultural policy and infrastructure.

ApproachI aligned designers, institutions, and government stakeholders around shared intent, balancing artistic ambition with civic responsibility.

OutcomePermanent public works. Proposals spanning a 30-station metro system. Creative frameworks aligned with long-term place-making.

ContextBuilding an international art fair from Lagos with long-term credibility.

ApproachI designed a modular visual system that could evolve year to year while remaining recognisable. The focus was consistency, restraint, and clarity across digital, print, and spatial touchpoints.

Outcome50,000+ in-person visitors. 6m+ global reach. A visual identity that continues beyond my tenure.

ContextA fashion and lifestyle brand born from ethnographic research into cotton and heritage crafts & production.

ApproachMy partner and I built the brand from the ground up — product, identity, narrative, and experience — treating culture as infrastructure rather than inspiration.

OutcomeGlobal distribution and pop-ups. International press and recognition. A long-term, values-driven brand system.